Fashion / Modeling / Portrait

Comparison

Marketing mix of companies shoudnt be ending by conventional media like print, radio and TV. Althought they reach a huge number of viewers - they miss the very important feature of targeting.

Compared to conventional media they have following benefits:

POP tools (static)  

higher amount of presented information
interactivity
flexibility
saving on production costs - printing, distribution

TV and Radio
Digital Signage advertising is not bothering, it helps, or u can simply walk away
Print
more "views"
more attractivity
lower production costs for content production
target group communication directly on the spot - up to 70% of buying decisions are being made at the retail place
VCR / CD / DVD

Digital Signage it not loosing on quality after number of repetitions
simple content update - it is not neccessary to phisically remove the old media
simple adspace selling
no need for specially skilled operators